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👋 Hello, I'm Marco

I help DTC‒Brands generate more revenue with email.

Using my data-driven approach, I build email systems that strengthen customer loyalty, increase lifetime value, and enable your brand to grow sustainably.

Retention instead of acquisition: Get more value from your existing customers.

These brands trust my work

OFFER

How I support DTC brands

I help you turn one-time buyers into loyal regular customers—without any additional advertising budget.

Audit & Consulting

Without clear analysis, there can be no clear strategy. I will review your current email and CRM setup, identify weaknesses, and show you untapped potential. The result: a roadmap with clear priorities that shows you how to sustainably increase your revenue through email marketing and CRM. What you get: - Detailed analysis of your existing setup and workflow - Evaluation of flows, campaigns, and deliverability - Identification of growth levers and weaknesses - Recommendations for action with clear next steps - Individual advice on strategy, tools, and processes

Strategy & Account Management

Email marketing only works with a clear strategy and consistent implementation. I take care of the planning, management, and optimization of your account—so that every campaign hits the mark and your flows perform well in the long term. From the roadmap to day-to-day management, I ensure that your email and CRM system continuously generates revenue and evolves with your business. What you get: - Development of a holistic retention strategy - Creation of a customized campaign calendar - Ongoing support & optimization of your account - Regular A/B testing & performance analyses - Reporting & strategy calls for full transparency

Email automations & flows

I develop high-performance automations that turn one-time buyers into loyal regular customers. From basic flows to advanced segmentation and personalization, my systems pick up your customers exactly where they are and guide them step by step through their journey. Whether it's a complete rebuild or optimization of existing setups, every message has a clear goal and is tested, measured, and improved based on data. What's included: - Setup of all core flows (welcome, abandoned cart, post-purchase, winback, etc.) - Personalized strategies based on behavior and data - Testing of different messages, layouts, and timings - Advanced flows (e.g., subscription logic, quiz results, VIP journeys) - Dynamic product blocks & segmentation logic for more conversions - Ongoing monitoring & optimization – no set-and-forget flows

Email campaigns & newsletters

I plan, design, and send campaigns that generate sales—not just pretty designs. Every campaign is based on a clear calendar, data analysis, and creative approaches that really reach your target audience. From sales promotions to product launches to educational content, every email has a measurable goal and strengthens your relationship with your customers. What's included: - Development of a customized campaign calendar - Creation and distribution of high-performing newsletters - A/B testing of subject lines, layouts, and offers - Target group segmentation for maximum relevance - Ongoing evaluation and optimization of performance

List growth & segmentation

Pop-ups can be annoying—or they can sell. I develop smart pop-ups and forms that not only grow your list but also collect valuable customer data. Through targeted marketing, relevant offers, and clear segmentation, your list will grow sustainably—and every email will reach exactly the right target group. What you get: - Pop-ups & forms that convert instead of annoy - Testing of various offers (discounts, freebies, content, quizzes) - Target group logic for new vs. returning visitors - Segmentation based on behavior & purchase history - Ongoing monitoring & optimization for better conversions

Optimization of deliverability

Even the best email is useless if it ends up in spam. I make sure your messages arrive where they belong—in your customers' inboxes. Through technical setups, ongoing monitoring, and targeted optimizations, I ensure that your campaigns are delivered reliably and your open rates increase. What you get: - Technical setup & verification (SPF, DKIM, DMARC, etc.) - Analysis of your current deliverability & spam sources - Measures to improve inbox placement - Ongoing monitoring of important metrics (bounce, spam, and complaint rates) - Continuous optimization for maximum reach of your campaigns

Portfolio

Designs that convert and don't just look good.

CONTACT

Let’s talk 🚀

Book a consultation now and learn how your brand can grow sustainably with email and CRM.

My process

A process that delivers results

From analysis and clear strategies to implementation and optimization, I build systems that strengthen customer loyalty and increase sales in the long term.

Phase 1

Audit & Strategy

I start with a detailed audit of your email and CRM performance, take a look at data, target groups, and existing setups, and develop a clear growth strategy based on this.

PHASE 2

Setup & Implementation

Before implementing systems, I dive deep into your customer data, reviews, and feedback to understand who your buyers are and what drives them. Based on this, I set up automations, campaigns, and pop-ups that attract new customers and retain existing ones.

PHASE 3

Optimization & Scaling

I monitor the results, continuously test new approaches (A/B testing, segmentation, personalization), and optimize your systems for sustainable, profitable growth.

Case Studies

Results that speak for themselves

Concrete figures, real brands, measurable growth.

Shop for care products

Through optimized automation, targeted campaigns, and improved list growth, I was able to significantly increase both customer lifetime value and the share of total revenue generated by the email channel.

Shop in the lifestyle market

Rising advertising costs ate into margins, and 80% of customers only made a single purchase. The brand was heavily dependent on expensive new customer acquisition. By setting up a structured email and CRM system, it was possible to increase customer loyalty, encourage repeat purchases, and significantly increase customer lifetime value.

TESTIMONIALS

What my clients say about working with me

Results are one thing—how the collaboration works is another. Here, customers talk about their experiences.

CONTACT

Let’s talk 🚀

Let's talk about your goals. In 30 minutes, you'll gain new perspectives and clear ideas for your growth.

Links

Contact

Bode Media GmbH

Ackerweg 3, 9212 Arnegg

Switzerland

hallo@marcobode.ch